Fishermen across the country will once again be baiting Busch and Busch Light trophy cans this season. Busch beer's popular fishing promotion is back with a new twist, giving consumers the chance to win the ultimate fishing getaway with pro fisherman and seven-time Angler of the Year, Kevin VanDam. The brand's 2016 campaign kicked off May 1st when NASCAR driver Kevin Harvick's No. 4 Chevrolet SS for Stewart-Haas Racing (SHR) sport a special-edition Busch fishing paint scheme during the GEICO 500 Sprint Cup Series race at Talladega (Alabama) Superspeedway.
"Now in its fourth year, the Busch fishing campaign is an essential platform for the brand that allows us to reach those who enjoy salt and freshwater fishing," said Chelsea Phillips, senior director, U.S. Value Brands, Anheuser-Busch. "Given Busch's well-established dedication to outdoor pursuits and the sport of racing, as well as our tremendously talented partners Kevin VanDam and Kevin Harvick, we expect the 2016 iteration of the fishing program to be bigger and better than ever."
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