In a move that will extend the Company’s 'One Brand' global marketing strategy to packaging, Coca-Cola has announced the launch of new graphics that use one visual identity system featuring Coca-Cola Red as a unifying color across the Trademark.
The Red Disc, the signature element of the new 'Taste the Feeling' global creative campaign launched in January, will now appear prominently on packaging. Further underscoring the Company’s commitment to provide choice, the new packaging is designed to enable consumers to choose the Coca-Cola that best suits their taste, lifestyle and diet.
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