A full house: Household packaging shows a winning hand

Packaging companies across several markets are trying to be a little more green, a little more playful and a little more cutting edge. And some companies effectively do all three at the same time. We chatted with Rudi Becker, “the resonator,” aka senior director of packaging, at method, the largely successful household products brand that creates ‘beautiful cleaning products that are as kind to the planet as they are tough on dirt’. We talked about what the company prides itself on, what’s new for consumers and where the household goods industry is heading.

Method is an incredibly green company with regards to business practices, as well as packaging. A lot of other consumer packaged goods companies are also going that route to win over green-seeking consumers and to stay relevant in today’s changing marketplace.