Crown and Brewdog bring Scottish craft beer to cans

As the craft beer revolution continues to gather momentum, demand for aluminum cans as the packaging format of choice for brewers is on the rise in the UK and throughout Europe. The need to accommodate the requirements of craft producers outside of the mainstream has been recognized and embraced by CROWN Bevcan Europe & Middle East, a business unit of Crown Holdings, Inc. (crowncork.com). In response, the company has partnered with Scottish brewers BrewDog (www.brewdog.com) to develop a new 400 cpm filling line in the company’s Aberdeen production center.

BrewDog spearheaded the rise of craft beer in the UK and is listed in The 2012 Sunday Times Fast Track 100 as the fastest growing food and drink company in the UK, exporting to over 55 countries and boasting a global portfolio of 26 bar franchises. The new packaging line allows for BrewDog’s premium branded beer Punk IPA to be packaged in 33cl and 50cl cans, as well as its three main brands Dead Pony Club, This. Is. Lager. and Jack Hammer to be canned in the 33cl format - and has the capacity to include further brands in the future.