Miami-based Oceanica Crab Meat appoints branding agency

Oceanica, a premium brand belonging to America’s largest crab meat company Blue Star Foods, unveils its newly designed packaging, from The CLIP Group (theclipgroup.com) branding and design agency. Headquartered in Miami, Florida, Blue Star Foods is an international company that produces crab meat in production facilities all over the world.

After designing several retail and foodservice brands including their flagship brand, CEO John Keeler commissioned The CLIP Group to create a brand for their gourmet crab range Oceanica. The CLIP Group specialise in branding, design and packaging design and work with a number of food and drink clients. The CLIP Group have developed a unique branding and design process which integrates three core mechanisms: Vision TM, Logic TM and Emotion TM. Vision empowers them to identify their client’s aspirations, logic which gives them the power to implement any project efficiently, competently and within budget. Lastly emotion which allows them to embed brands into minds using the human psyche.