Household packaging innovations set consumers free from tradition

Today’s households are anything but traditional. Changing income structures, busier lives, adult children living at home, and many economic factors have changed the way people work and live. This has also changed how people interact with the products and packaging that help them live. Convenience is key, but consumer needs don’t stop there. Eco-friendly products are in demand as are all things new, innovative and unique. Consumers want to live well, live affordable, live consciously and live innovatively. Household products are answering those demands with entirely unique solutions to traditional products and packaging.

For those who prefer the easy popping of a detergent pod in the wash, Charlie’s Soap has created an alternative to the bright pods popping up from major detergent brands. Most detergent pods come in vibrant colors that have proven a bit too attractive to children. In order to avoid this problem while still offering their customer’s a single-use packaging option, Charlie’s packs its soap in cellulose paper packets that completely dissolve in the wash. The packets lack the candy-like look of other pods, which is what makes them so appealing, according to the company.