What is the first thing you look at when picking up a package? It is usually the label. The label displays product details, ingredients, nutritional facts, recipe ideas and the basic who, what, why of the product. Considering its importance, it is no wonder the label segment is constantly updating itself with more innovations, convenience and creativeness.
Alcohol packaging is unique in that it can be as serious or as playful as the brand allows, and the packaging can be just as unique as the contents inside. Overnight Labels (overnightlabels.com) introduces a portfolio of beer labels that feature unique traits for eye-catching designs. The portfolio features a series of different properties, including tactile varnishes, foils, 3D effects, along with some digital substrates. With these labels, the company hopes to carve a niche in the ever growing craft beer market. The rise of craft beers is allowing for more adventurous types of labeling and design elements that are widely seen across beer packaging nationwide.
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