New design for Rocks ‘rocks your world’

International brand design agency bluemarlin has rolled in a new, distinctive design for Rocks range of squashes. The concept revolutionises the brand’s entire identity, including packaging, communications and digital, and will support the brand’s ambitious plans for growth as it stretches into the competitive Ready to Drink
category.

Bluemarlin was charged with discovering a brand new position for Rocks as a mature, premium squash that is good for the whole family whilst maintaining its authentic British spirit. The braver idea of ‘Rocks Your World’ was developed as the design concept to re-establish Rocks within the market.