Chobani launches brand platform and campaign centered on their natural values

Chobani announced the launch of a new creative platform and campaign centered on living life naturally. Committed to its founding mission of providing better food for more people, Chobani's multi-media, multi-platform campaign focuses on the brand's core belief: "To love this life is to live it naturally."

The Love This Life campaign will be fully integrated across all channels, from broadcast to social to shopper marketing. Chobani will also debut new packaging to elevate its naturally delicious taste through imagery of the real, delicious ingredients naturally found inside each cup.