Classic southern chow chow condiment gets a brand new look

Renfro Foods was founded in 1940 in Fort Worth, Texas as a packaged spices and pepper sauce business. It later expanded to include syrups, jellies, preserves, chow chow and other traditional Southern favorites. Today Renfro Foods is best known in its Southern market for its innovative line of award-winning Mrs. Renfro's products and for its annual use of pink closures on its most popular products to benefit breast cancer. But before there was Mrs. Renfro’s, there was the Dixieland brand of chow chow, a “heritage” brand still popular with many of Renfro’s loyal customers. Now, the more than 50-year-old product has a new look with bright labels and a new closure designed by TricorBraun (tricorbraun.com).

“We still sell each year 100,000 jars of this classic Southern relish, first made by my grandfather in the late 1950s,” says Renfro Foods president Doug Renfro. “The recipe is basically unchanged, and it is still popular, especially with older customers. But it was time for a new look, with simpler, more colorful labels and a more contemporary, color-coordinated closure. ”