Maxwell House introduces innovative new way to make iced coffee

Many of today's iced coffee drinkers don't have the time to visit a local cafe – let alone make iced coffee from scratch – every time they want a little pick-me-up. Reflecting the lifestyle of busy, on-the-go Americans, Maxwell House is introducing a brand new way for coffee drinkers to personalize and enjoy their favorite beverage on ice with the introduction of Iced Coffee Concentrates. Made from Maxwell House coffee and lightly-sweetened, coffee fans can add a squeeze of Iced Coffee Concentrate to water or milk for a great-tasting iced coffee beverage, anytime, anywhere.

This product innovation exemplifies the journey Maxwell House began last April to become more relevant to the next generation of coffee drinkers. New, bolder bean blends, updated packaging graphics and even the return of its "Good to the Last Drop" tagline are among the ways the brand is reintroducing itself and evolving its current portfolio to appeal to a broader group of coffee drinkers, many of whom are constantly on-the-go.