Premium rum launches in elegant package design

Flor de Caña,the award-winning, Slow-Aged™rum of Nicaragua, launched Centenario 25,the finest ultra-premium rum in its brand portfolio. Centenario 25 retails for $155 and features the elegant package design that Flor de Caña recently introduced across its portfolio in response to the growing worldwide popularity of its rums, which have been distilled and traditionallycrafted from estate-grown sugarcane by the Pellas family in Nicaragua since 1890. Long the most popular rum in Central America, Flor de Caña has seen a double-digit growth per year over the past decade and is now available in more than 40 countries.

“The new Centenario 25 rum is our crown jewel,” says Robert Collins, managing director, Flor de Caña. “It showcases Flor de Caña as unique, refined and ultra-premium – exactly what we need to appeal to our growing fan base around the world.”