Smart displays launch in-store

Menasha Packaging Company (menashapackaging.com) and Shelfbucks (shelfbucks.com) have finalized an agreement to innovate and redefine in-store product merchandising with the launch of POP displays that incorporate iBeacon technology to actively engage with shoppers, while enabling brands and retailers to measure and manage in-store promotional campaigns like never before.

The new Menasha displays incorporate the Shelfbucks iBeacon-based Smart Display™ platform into brand POP merchandising to provide an enhanced experience for shoppers, while enabling brands and retailers to accurately measure in-store shopper behavior. Shoppers browsing a product area interact with Menasha displays using their smartphones to immediately access product content, promotional offers, ratings and reviews and other relevant product data provided via the Shelfbucks platform. Menasha’s new displays enable brands to determine how in-store POP displays perform compared to the brand’s goals, providing the opportunity to adjust in-store promotions with unprecedented speed and accuracy.