NFRA joins USDA and EPA’s Food Waste Challenge initiative

The National Frozen & Refrigerated Foods Association (NFRA) has joined the USDA and EPA’s U.S. Food Waste Challenge whose goal is to achieve a fundamental shift in how consumers think about and manage food and food waste in this country. With an astounding 40 billion pounds of discarded food going to United States’ landfills (2010)¹, the main objectives of the Food Waste Challenge are to reduce, recover and recycle food waste in the United States.

NFRA’s specific initiative, entitled “Raising Awareness to Reduce Food Waste,” will demonstrate the industry’s commitment to reducing food waste by highlighting the efforts of NFRA member companies. NFRA will also develop a visibility plan to leverage opportunities for leadership, including communicating food waste reduction initiatives to trade media, educating consumers of ways to minimize food waste with frozen and refrigerated products, expanding the national food waste dialogue by participating in appropriate conferences and forums and sharing food waste reduction resources and best practice examples with the frozen and refrigerated food industry.