A new partnership has been announced between RetailData (RDS, www.retaildatallc.com) and Brand View (www.brandview.com), to create Retail View – a ground-breaking price monitoring and analytics service.

RetailData's nationally-representative data model is the first to provide CPGs with a cost-effective, robust solution to accessing accurate pricing data across the entire nation.

Brand View is a proven and trusted provider of real-time price and promotions tracking, enabling its clients to measure, analyze and manage their price position through its intuitive online analytics.

Combining Brand View’s powerful analytics with RetailData’s successful pricing data model has resulted in the creation of Retail View - a fully-customizable service providing actual price tracking and analysis.

Retail View can allow price to be managed centrally with reports and analysis available to account managers and analysts at a click of a button – providing instant access for anyone who needs to view, analyze or action the data, wherever they are.

Visitors to the Retail Pricing Forum, hosted by RetailData, Brand View, Walmart and SC Johnson, on 23 July in Rogers, AR, can discover more about the new partnership.

Matthew Ferguson, Brand View’s senior vice president, Americas, says: “The combination of Brand View’s expert technology with RetailData’s comprehensive data model will provide CPGs with unprecedented levels of pricing and promotion visibility.”

Christy Cottrell, founder and CEO of RetailData, says: “We’re proud to be working with a company with the pedigree of Brand View in order to offer a completely new service to the US CPG market.

 “Adding a proven, highly-efficient data model into our already successful offering will revolutionize the way buyers and account managers do business, helping them stay ahead of the curve when it comes to pricing and promotional activity.”