Kellogg recently launched new, grab-and-go snack cups for Keebler and Cheez-it products. The cup is a high moisture and oxygen barrier multi-layer foil paper cup with printed multi-layer foil film. This container focuses on portability, ease of use in a car/on the go and one handed consumer consumption. The every day item debuted in retail stores in early June. The snack cups are priced at a dollar each.