Cartons of cereal branded by an NFL player are being recalled after a blunder resulted in the number of a phone sex line appearing on the box. Ochocincos cereal, distributed by PBL Sports and named for Cincinnati Bengals wide receiver Chad Ochocinco, carried a number that was ostensibly for Feed the Children. According to news reports, the charity supplied an incorrect number, which happened to belong to a phone sex service. The cereal cartons with the wrong number were recalled in late September and donated to Cincinnati-area food banks.