Ready-to-eat meal sales increasing
Of the roughly 62 billion commercial foodservice
meals and snacked consumed per year, 6% are purchased at retail outlets
including food, drug, discount, department and price clubs, and an additional
7% are purchased at convenience stores, according to a new report from The NPD
Group, a market research company. Retail ready-to-eat meal and snack purchases
grew 2% for the year ending in August 2008, and the quick service restaurant
(QSR) segment served 1% more meals and snacks. This is opposed to the
full-service restaurant segment, which suffered a downturn. According to the
report, consumers purchase prepared meals and snacks from retail stores due to
convenience, variety, availability of healthier options and affordability,
attributes that consumers report lacking at QSRs.
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