More consumers prefer bigger packaging
Consumers prefer large, economy-size packages to
small, lower-priced sizes, according to Nielsen. Forty-seven percent of
consumers surveyed preferred consumer packaged goods (CPG) manufacturers to
offer large, economy-size packages with lower price points per serving, whereas
17% of consumers prefer CPG manufacturers to introduce new, smaller pack sizes
at lower prices. Only 9% of consumers wanted CPG manufacturers to downsize or
modestly reduce packaging size while keeping the product price the same.
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