Dale’s
Pale Ale is first in the size.
Ball
Corporation(www.ball.com), the largest beverage can company in the world, has
teamed with Oskar Blues Brewery of Longmont, CO, to introduce the first beer packaged
in a "Royal Pint" (568mL) can to the North American market. Oskar
Blues launched its signature brew, Dale's Pale Ale, in the supersized can at
the Great American Beer Festival in Denver.
"2012
marks the tenth anniversary of the debut of Dale's Pale Ale as the first craft
beer available in recyclable aluminum cans in North America," says Chad
Melis, marketing director for Oskar Blues Brewery. "We wanted to go big
with our anniversary celebration and launching Dale's in Ball's new Royal Pint
size is another first for Oskar Blues."
The
Dale's Pale Ale Royal Pint will initially feature special edition graphics and
will later be available with the same signature graphics as the Dale's Pale Ale
12-ounce aluminum can. Ball is the only can manufacturer in North America to
make the Royal Pint, which is approximately the height of a 24-ounce can and
the diameter of a 16-ounce can. Oskar Blues is the first brewer in North
America – craft or otherwise – to package beer in the unique, sleek-looking
can.
"The
568mL can offers our North American customers a new option to differentiate
their brands and appeal to consumers," says Robert M. Miles, senior vice
president, sales, for Ball's metal beverage packaging division, Americas.
"Can size is an important element of branding and it is fitting that Oskar
Blues is commemorating this special anniversary in a can size that is new to
North America."
As
with all Ball aluminum beverage cans and aluminum bottles, the 568mL can
contains the highest percent of recycled content on average of any beverage
package, chills quickly, is stackable and 100% recyclable.
Oskar Blues Brewery launches beer in a Royal Pint can
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