Two breweries release Chaka
in 16-oz. aluminum bottles.
Premier craft beer breweries Oskar Blues
Brewery of Lyons, Colo., and Sun King Brewing
Co. of Indianapolis, Ind., withBall Corp.(www.ball.com) are bringing a sleek new packaging silhouette to craft beer
retail shelves. In collaboration, the breweries are introducing Chaka, a
limited-release, handcrafted Belgian-style ale brewed by both companies and
packaged in distinctive 16-oz. resealable Alumi-Tek® bottles by Ball.
"Unique packaging like the Alumi-Tek bottle provides both Oskar Blues and Sun King
the differentiation we needed to make our limited-release beers distinct from
our core lines. Plus, the sleek bottle shape is appealing to our
customers," says Chad Melis, marketing
director of Oskar Blues Brewery. "Craft beer in aluminum bottles is
another step forward in the evolution of beer."
The Ball aluminum bottle delivers portability with a resealable
twist off cap and a wide mouth opening for a smooth pour. The 100% recyclable
bottle is lightweight, unbreakable, efficient to ship and store, an excellent
brand billboard, and is impervious to light and oxygen – providing unparalleled
flavor protection and long shelf life for the beer inside.
"Alumi-Tek drinks like a bottle and cools like a can to
deliver a clean, crisp taste experience for the craft beer drinker," says
Robert M. Miles, senior vice president, sales for
Ball's metal beverage packaging division, Americas. "With the can's
many advantages, including resealability, portability, high recycling rates,
brand building graphics and beneficial economics to name just a few, craft
brewers and consumers alike are reaching for aluminum containers."
Craft beer pours from resealable package
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