A three-year-old convenience product from Kraft Food’s Oscar Mayer unit uses less material thanks to a recent packaging makeover. Deli Creations, a package of sandwich components that the consumer assembles and heats in a microwave oven, now comes in a tapered paperboard carton. The previous conventional rectangular carton had a separate paperboard tray with a metalized inner surface that browned the surface of the bread. The new package has that metalized coating on the inside of the outer carton. The consumer simply removes and opens the individually packaged components (bread, meat, cheese and condiments), assembles the sandwich, tears off the top of the carton, places the sandwich in the lower half (which has the metalized coating) and microwaves it. Deli Creations is sold refrigerated and retails for $3.49.
