The Meijer supermarket chain has upgraded one of its store brands and revamped the packaging graphics to reflect the changes. Meijer Gold was introduced in 2005 as a premium version of everyday items. The new version of Meijer Gold, rolled out in November, features more than 80 items, all of them either made by a local company within the Meijer footprint, or by a family-owned business. The packaging graphics feature common elements, including a black band with the logo and larger gold panels with the product name, and a narrow strip with high-quality product photos. The label tells the story behind the product, such as mustard from an old German recipe by a long-time Midwestern company, or salsa from an acclaimed family-owned Southern California producer.
