Packaging for a line of Australian organic juices has been redesigned to literally emphasize the “transparency” of their origins. Found Organic juices, soon to be launched in the U.S. and Western Europe, now use clear labels on distinctive, tapered glass bottles. Found Organic advertises itself as “the first carbon neutral juice company in the world,” and the redesign reflects that mission, says spokesperson Mark de Luca: “There is a consumer shift from organics being considered niche and alternative to them becoming mainstream demands, so the design has shifted from soil, tree leaves and such traditional ‘organic’ connotations to something more simple, modern and sophisticated.”
