Reinforcing the dark chocolate that enrobes this version of the iconic candy bar, the black wrapper features a light-fixture pull chain and the word “dark” in letters with a neon-style nimbus.
The wrapper also bears a Guideline Daily Amount badge informing consumers that the bar has 240 calories, which is 12% of recommended daily intake. The badge is part of an initiative by Mars Snackfood US to put calories and other information on the front panel of packaging.
