Kraft Foods has come out with new packaging for Ritz crackers that allows single-serve packs to be dispensed from a stand-up paperboard container.
The Grab ’n Go Dispenser holds eight film-wrapped packets of crackers, trade-named Fresh Stacks, with about 15 crackers per stack. Consumers stand the carton on end vertically and tear out the scored bottom of the front panel, creating an opening through which the stacks can be extracted, similar to a refrigerator dispenser for soda cans. A carton of Ritz Fresh Stacks retails for a suggested $3.79.
