Mountain Dew announces new visual identity celebrating great outdoors
Mountain Dew, a brand of PepsiCo Inc., Purchase, N.Y., announced that it is taking on a brand-new visual identity, reclaiming the mountain with a new logo and visual identity that is synonymous with adventure, captures the soft drink’s citrus-kick, and celebrates the great outdoors and good times with friends, the company says.
This new visual identity is a fresh take on the Mountain Dew legacy, and the vibrant design will immerse consumers in the world of Mountain Dew.
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