The Paperboard Packaging Council (PPC) has announced the top winners of its 81st annual North American Paperboard Packaging Competition. These folding cartons and rigid boxes represent some of the best paperboard packaging manufactured by North American converters over the past year.
Package of the Year - Diptyque Advent Calendar Holiday 2023
The Diptyque Advent Calendar box is superb, sitting at the intersection of luxury, sustainability, and outstanding consumer experience. Fulfilling Diptyque’s request for a reusable jewel box, Pusterla sweetened the holidays with this multi-level, structurally complex, and tactically engaging keepsake.
The beautifully designed piece features multiple compartments nestled within the larger structure, and the magnetic cover allows the box to stand upright when open, adding functionality and yet another element of elegance.
Folding Carton of the Year - The Masters Prov1 Vintage Family
The Masters Prov1 Vintage Family by Curtis Packaging takes luxury paperboard packaging to a new level. These extraordinary folding cartons don’t just look like leather—they even feel like it, redefining what a carton can be.
Made to showcase golf products at the Masters Tournament, the cartons needed an innovative yet timeless and classic design. Curtis delivered, masterfully replicating the look and feel of two different types of leather.
Rigid Box of the Year - Old Emmer Toasted Barrel
Beauty and strength go hand in hand with TPC Printing & Packaging’s rigid box for Old Emmer Toasted Barrel whiskey. With a perfect blend of protective elements and aesthetic appeal, this package offers a premium unboxing experience that reflects the luxury of the whiskey it holds.
The smooth click of four strategically placed magnets snapping shut provides a satisfying closure and demonstrates attention to detail and quality craftsmanship. The contrast between the high-shine gold foil and matte, soft-touch laminate enhances the package’s visual appeal, making it stand out on any shelf. The rigid structure offers superior protection and adds to the high-end feel, ensuring the package looks as good as it performs.
Innovation of the Year Award - PETCollar™ Shield Plus
The paperboard packaging industry has worked hard over the last half-decade to create incredible, sustainable alternatives to plastic in the multi-pack beverage segment. While each design contributes powerfully to the circular economy, the Judges of PPC’s Competition have never seen one quite like Smurfit Westrock’s PETCollar™ Shield Plus for Liberty Coca-Cola Beverages’ PET bottles.
The innovative design features an integrated, brick-shaped handle that connects with the bottles at many points, providing stability and easy consumer handling with recessed finger holes. Additionally, with five available panels for graphics, the design offers unique, maximized brand visibility. With PETCollar™ Shield Plus, small nuances in design make a big impact, all combining to create an innovative new entry into the beverage market.
Sustainability of the Year Award - PETCollar® Eco
Today, paperboard packaging manufacturers are helping some of the world’s largest CPGs meet their environmental commitments. To advance the lofty goal of using 100% recyclable, compostable, biodegradable, or reusable packaging by 2025, PepsiCo tasked Smurfit Westrock with transitioning their eight-pack Gatorade packaging from flexible plastic to recyclable paperboard—and they delivered!
The PETCollar® Eco features two cold-glued layers of CarrierKote paperboard with serious strength for transportation, handling, and consumer use. With its unique handle design, consumers can conveniently pick up the pack using only two fingers—while remaining confident in its structural integrity. What’s more, Smurfit Westrock’s design uses significantly less board than a fully enclosed carton while offering a fully printable surface for branding and shelf presence.
Judges’ Award for Wow Factor - Chanel Logo Display Box
The stunning Chanel Logo box from Pusterla US, Inc., had the competition judges asking, “How did they even make that?” Pusterla created a rigid box in the shape of the iconic Chanel logo, perfectly to scale with a large cutout that seemingly defies the laws of physics in its structure. Intended as a point-of-sale display, the package’s matte white finish and beveled edges are clean and beautiful, with complex curves offering an entirely fresh take on a familiar logo.
Judges’ Award for Positive Change in Packaging - Nestlé Australia: Quality Street
A wonderful example of positive change in packaging, Graphic Packaging International helped Nestlé Australia transition their iconic Quality Street tub from plastic to 100% recyclable paperboard. Ultimately, the beautiful carton contributes to Nestlé’s lofty goal of making all its packaging recyclable or reusable and reducing virgin plastic use by a third, all by 2025.
Designed to shake up the confection category at Christmas time with a new, sustainable solution, the carton features an octagonal structure, which is reminiscent of the original tub, and an innovative fifth panel serving as a tamper-evident closure (one that eliminates the need for plastic wrapping).
Judges’ Award for Excellence in Printing - Luxe Pack Box
The Luxe Pack self-promotion box by Autajon Packaging exemplifies a seamless integration between high-end aesthetics and technical precision. The design elevates the user experience through thoughtful printing techniques: silk screen UV printing mimics water droplets inside and outside the box. Meanwhile, a rich copper leaf pattern adds dimension to the soft-touch surface. These details, paired with the frame view tray and book-style opening, create a luxurious and dynamic unboxing experience.
Visit PPC’s website to see all the winning entries and learn more about the North American Paperboard Packaging Competition.
