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brand owner | MOLINOS DE PUERTO RICO

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KREATIVE AD, INC.
MOLINOS DE PUERTO RICO
TETRA TECHNOLOGIES
MIGUEL VILLALOBOS

Amapola is Puerto Rico’s family flour. For generations our families have been preparing traditional meals with Amapola Flour, the only flour made in Puerto Rico. It is known for its quality and freshness, which is improved in its new packaging through the use of a plastic pouch with a reclosable zipper designed to withstand the humid island environment. One goal of this package was to reach an increasingly younger generation of customers by mixing the old and the modern in the same product. The material allows a window to see the product, while the cathedral-type pouch offers better exposure of the brand on retail shelves.

brand owner | FIRST QUALITY

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LAM DESIGN

Cutie’s, among the highest quality diapers on the market, are primarily sold through Amazon and health care channels. In 2017, First Quality decided to develop a premium retail brand with expanded distribution in major retail channels with a powerful new brand identity and packaging design. The company repositioned the Cuties brand behind a cute and whimsical brand character while adjusting its identity and package architecture to visualize their proprietary “Skin Smart” system.

brand owner | HOME MARKET FOODS

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LAM DESIGN

Cooked Perfect, a brand known for meatballs, recently created a line of assorted chicken products to extend their presence in the freezer case. The product name, brand identity and package design solution visually brings to life how the products are grilled over an open fire. The mouth-watering photography clinches the sale and creates disruption in the freezer.

brand owner | L'OREAL

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PRINTPACK
MACFARLANE LABELS
EXOTHERMIX
HUDSON-SHARP/THIELE
PAKLAB

The Redken HEATCURE is an at-home, selfheating mask designed to be a supplemental hair treatment following professional service at a salon. This package consists of a standard sachet containing the hair product and a heater assembly affixed to the sachet that utilizes Exothermix's patented heating technology. The heater activates when exposed to oxygen. Printpack provides the high-barrier, metallized top and bottom webs of the heater, as well as sealing label that allows the consumer to easily activate the heater. The heater can be customized to match the product.

brand owner | ACE HARDWARE CORP.

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ACE HARDWARE
RR DONNELLEY

Grass seed is one part of Ace Hardware’s portfolio of nearly 9,000 private label products. In the recent redesign of the grass seed packaging, Ace sought to create a modern design with easy-tounderstand icons and larger clear windows to see the seed. Color coding is used to help clearly identify the application for each seed. The colors match the industry’s leading competitors, so consumers can compare brands. The clear window, colors, and call-outs were all added as a result of consumer research.

brand owner | THE KRAFT HEINZ COMPANY

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LAM DESIGN

The Stove Top brand is synonymous with stuffing and has a rich brand history. However, Stove Top needed a new product line to compete with other brands that emphasize ingredients over instant cooking. The new packaging architecture showcases enlarged photography to increase appetite appeal. A window allows the bread crumbs to be seen, while a health claim icon communicates the brand’s better-for-you platform. To help shoppers, a color coded panel indicates the flavor variety. The large master brand logo has been paired with a new sub-brand of “Signature” to enhance the product offering.

brand owner | THE HAIN CELESTIAL GROUP, INC.

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THE BIONDO GROUP
JERRY ERRICO PHOTOGRAPHY

TERRA Real Freeze Dried Fruit’s new packaging concentrates on an adult premium offering clearly focusing on consumer demand for healthier and simpler ingredients. It maintains strong recall to the TERRA master brand through the logo and overall black background while being distinctively different from the rest of the freeze dried fruit category. The structure is a stand-up gusseted pouch with a central visual showing both the real and freeze dried fruit. Each flavor name is positioned in a color band to clearly communicate the fruit combinations.

brand owner | B.O.S.S. FOOD CO.

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SILVER CREATIVE GROUP
TIPA
FLEXTECH
SPECIALTY PACKAGING TECHNOLOGIES

B.O.S.S. Bars are a line of raw, superfood bars that are rich, filling and nutrient dense. The bars are packaged in compostable pouches from Israel-based TIPA. This packaging is created from biobased (renewable, plant-based) elements and can be composted. The package consists of a 3.5" x 4.5" pouch with tear notches. The design is horizontally oriented and in the upper left features the company logo and an image of a bar to provide an idea of texture. Design elements all speak to the naturally-minded consumer, from the hemp background to the imagery of the main ingredients.

brand owner | TH FOODS, INC.

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TH FOODS
BVK
DESIGN NORTH

The new line of Crunchmaster Protein Snack Crackers are crafted to fit every healthy lifestyle, containing five grams of plant-based protein and 17 grams of whole grains per serving. As the first cracker positioned as a protein snack, Crunchmaster represents a whole new category in “better-for-you” snacking. The packaging was made to look clean with an energetic and youthful feel, while the resealable pouch makes it an anytime, on-the-go snack.

brand owner | WELLNESS PET FOOD

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HUGHES DESIGN GROUP

Wellness COR is a family of grain-free, natural pet foods. The company’s RawRev products, its newest generation, combines high-protein, grain-free kibble with pure bites of freeze-dried meat. The luxe brown packaging takes inspiration from the clean, modern aesthetic of European design, offering prominent branding and concise communication of product benefits. The metallized film was optimized with a champagne bullseye logo and eye-catching flavor band.

brand owner | DAIRY FARMERS OF AMERICA

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DESIGN PARTNERS, INC.
C+R RESEARCH
LUNDMARK

The Borden brand was created in 1857, offering only condensed milk in a can. Over the following century, the Borden brand grew and expanded into other dairy products. In the 1990s, Borden licensed the use of the brand for cheese and butter to the Dairy Farmers of America cooperative. Elsie, the mascot of the Borden brand, is featured in the brand logo and appears on every package. The brand includes 159 SKUs, and the redesign simplifies and organizes messaging to offer a clear focal point on packaging to cut through the shelf clutter.

brand owner | WATUSEE FOODS

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HUGHES DESIGN GROUP

Founded by a cardiovascular physician and a sustainability engineer, Watusee Foods wants to make it easier for people to eat healthy by providing foods that have tasty ingredients packed with protein. As Popped Chickpeatos compete with popcorn on flavor, crunch and finish, the packaging highlights these benefits. The minimalist design of the pillow-pack bags amplifies the clean ingredients. The packaging also uses an aluminum oxide substrate that allows for a longer shelf life.

brand owner | NATURIPE FARMS

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MCDILL ASSOCIATES

The Naturipe brand represents a family of growers who have grown berries for generations, balancing a commitment to sustainability with providing products that meet consumer demands. The goal of this package is to establish a new brand for the company’s snacks and introduce this new offering of mixed berries and nuts. The product literally shines through the window-like structure of the package. The key to this design was to ensure that flavors were distinguished to accommodate the shelf display.

brand owner | MONTEREY MUSHROOMS

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MCDILL ASSOCIATES

Monterey Mushrooms is a leading brand in the fresh mushroom category. These labels were in the produce department during the summer, a key time for promotions that offer a new look for retailers to drive impulse sales with consumers. Seasonal colors, patterns, graphics and typography were used to bring impact to these small labels. The design team went for bold elements that will grab a shopper at first sight.

brand owner | KAHIKI FOODS

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KAHIKI FOODS
ECLIPSE STUDIOS
FLEXO TRANSPARENCY

Kahiki Foods wants to share its love of Asian food by offering its Yum Yum Stix 3-Pack in two unique flavors: Thai Basil Chicken and Toasted Sesame Chicken. Its packaging goal is to effectively communicate the product while being bold enough to stand out on shelf, primarily relying on its orange brand color as a differentiator. Each package is wrapped with polyethylene film around the product and sold in an shelf-ready case.

brand owner | WES KING

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PERSPECTIVE: BRANDING
MIKE WEPPLO PHOTOGRAPHY
TARGET LABELS AND PACKAGING
CAPITAL CORRUGATED & CARTON

Tahoe is a true mountain brand, conceived by mountain people, celebrating an iconic destination in Lake Tahoe and providing consumers with a tasty product that provides them with fuel for the journey. For retail impact in a saturated market, the packaging captures the brand essence and adds appetite appeal to the pack. It utilizes a pinecone mountain logo in a striking brand color, surrounded by small flavor icons that reinforce its healthy ingredients. The packaging was designed to look as comfortable in an REI store as it would in a supermarket.