Theo Chocolate, an organic chocolate bar, has unveiled a simple yet bold new look. The chocolate maker is reestablishing its core purpose, showing the big impact a small treat can have.

Theo Chocolate launched more than 12 years ago on the premise that a positive impact can be made through chocolate. With this in mind, the brand committed to source fair trade and organic ingredients that not only support farmers but also benefits consumers and the Earth. Every Theo Chocolate purchase directly supports the livelihood of 6,500 cocoa farmers and their 35,000 family members each year.

The new packaging design is simple, with an off-white background and a singular, hand-painted brush stroke that reveals the delicious product and ingredients within. New York-based branding agency clarkmcdowall was responsible for the new design. Theo comes in 3 oz. bars and 1.3 oz. single-serve packs.

The new packaging and new Coffee Toffee 70% Dark Chocolate bar are available nationwide, including in select Kroger banners.