For consumers, a trip through the grocery aisles can be overwhelming when you take into account the SKU proliferation that has taken place in the consumer packaged goods (CPG) market during the last decade or so. I can sympathize with consumers about this because the Woodman’s Market store I frequent is the largest grocery store in the United States at 252,345 square feet, according to the grocery retailer.
Although this square footage might sound like a daunting task for the consumers and retail workers, I also think about all the hard work the brand owners put into developing the products that file the space. Because of my background in the trade media circuit, I realize all the operations that are involved for beverage production including the packaging and distribution aspects. These processes help keep the liquid refreshment market flowing and the CPG space new and exciting.
To support these operations, beverage manufacturers have a number of original equipment manufacturers (OEMs) to which they can turn, and key decision makers from some of the leading beverage companies will get a chance to see the latest and greatest advancements from these OEMs at InterBev Process.
Co-located with Process Expo, a show hosted by the Food Processing Suppliers Association, and the International Dairy Show, InterBev will feature 150 exhibitors and an estimated 2,000 lnterBev Process attendees in addition to the approximate 15,000 Process Expo attendees. The shows will take place Sept. 15-18, in the North and Lakeside Halls of McCormick Place in Chicago. Attendees will have unlimited access to the show floors and educational programs of all three co-located shows.
