Single-serving packages heat up the freezer aisle.by: Elisabeth Cuneo, Associate Editor To see a PDF of this article as it appears in print, Click Here Packaging for one is sprouting
A look at the rise of pouches as a flexible packaging option. by Elisabeth Cuneo, Associate Editor To see a PDF of this article as it appears in print, Click
To grow in today’s competitive marketplace, brand managers must constantly seek new ways to expand their brands into adjacent categories. But pursing this approach can be a difficult and risky task.
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