The 2019 unicorn trend can be traced back to the great Starbucks Unicorn Frappuccino launch of 2017. The colorful, limited-edition drink resulted in a #unicornfood spike on social media inspiring food and beverage brands to package or bottle the cheery qualities of unicorns in hopes of magical sales.
JANUARY
Keebler Unicorn Fudge Stripes (Kellogg Company)
![Keebler Unicorn Fudge Stripes](/ext/resources/ISSUES/2019/12-December/19-01-JANfudgestripe.jpg)
FEBRUARY
Snack Pack Unicorn Magic (Conagra Brands Inc.)
![Snack Pack Unicorn Magic](/ext/resources/ISSUES/2019/12-December/19-02-FEBpuddingcups.jpg)
MARCH
Kraft Unicorn Mac & Cheese (Kraft Heinz)
![Kraft Unicorn Mac & Cheese](/ext/resources/ISSUES/2019/12-December/19-03-MARCHunicornmaccheese.jpg)
APRIL
Great Value Unicorn Sparkle Ice Cream (Walmart Inc.)
![Great Value Unicorn Sparkle Ice Cream](/ext/resources/ISSUES/2019/12-December/19-04-APRILunicornicecreamwalmart.jpg)
MAY
Popcornopolis Unicorn Popcorn (Popcornopolis, LLC)
![Popcornopolis Unicorn Popcorn](/ext/resources/ISSUES/2019/12-December/19-05-MAYpopcornopolis.jpg)
JUNE
Burger King Unicorn Shake (Iberia)
![](/ext/resources/ISSUES/2019/12-December/19-06-JUNEunicornshake.jpg)
JULY
Unicorn IPA Beer Making Kit (Brooklyn Brew Shop)
![Unicorn IPA Beer Making Kit](/ext/resources/ISSUES/2019/12-December/19-07-JULYIPA.jpg)
AUGUST
Nestlé Toll House Unicorn Morsels (Nestlé)
![Nestlé Toll House Unicorn Morsels](/ext/resources/ISSUES/2019/12-December/19-08-AUGtollhouse.jpg)
SEPTEMBER
Hostess Unicorn Cupcakes (Hostess Brand)
![Hostess Unicorn Cupcakes](/ext/resources/ISSUES/2019/12-December/19-09-SEPThostess.jpg)
OCTOBER
Swiss Miss Unicorn Marshmallows Hot Cocoa Mix (ConAgra Brands Inc.)
![Swiss Miss Unicorn Marshmallows Hot Cocoa Mix](/ext/resources/ISSUES/2019/12-December/19-10-OCTswissmiss.jpg)
NOVEMBER
Crafty Cooking Kits Magical Unicorn Gelatin (Brand Castle LLC)
![Crafty Cooking Kits Magical Unicorn Gelatin](/ext/resources/ISSUES/2019/12-December/19-11-NOV.jpg)
DECEMBER
Holiday Giant Unicorn Gummy (Target Inc.)
![Holiday Giant Unicorn Gummy](/ext/resources/ISSUES/2019/12-December/19-12-targetgummy.jpg)