The 2019 unicorn trend can be traced back to the great Starbucks Unicorn Frappuccino launch of 2017. The colorful, limited-edition drink resulted in a #unicornfood spike on social media inspiring food and beverage brands to package or bottle the cheery qualities of unicorns in hopes of magical sales.
JANUARY
Keebler Unicorn Fudge Stripes (Kellogg Company)
According to the packaging, “Every bite has the enchanting taste you’d expect from a cookie approved by unicorns.”
FEBRUARY
Snack Pack Unicorn Magic (Conagra Brands Inc.)
“We’re thrilled to launch Unicorn Magic at a time when enthusiasm for Unicorn food is so celebrated,” said Conagra Brands of the pastel pudding cups.
MARCH
Kraft Unicorn Mac & Cheese (Kraft Heinz)
The brand’s social media channels introduced the new unicorn-shaped pasta with a post that read, “Parenting isn’t always rainbows and unicorns, but dinner finally can be.”
APRIL
Great Value Unicorn Sparkle Ice Cream (Walmart Inc.)
When Google revealed the most searched food term of 2018 was “unicorn cake,” the retail giant created a perfect cake batter-flavored Unicorn Sparkle ice cream.
The brand’s signature cone-shaped, horn-like packaging hit a sweet spot with consumers when it debuted at Target.
JUNE
Burger King Unicorn Shake (Iberia)
Burger King España and Burger King Portugal released a Unicorn Shake — complete with a sugar cone horn — proving that the unicorn trend is a global phenomenon.
JULY
Unicorn IPA Beer Making Kit (Brooklyn Brew Shop)
This perfect-for-summer kit allows older unicorn enthusiasts to home brew an appropriately pink New England IPA topped with unsinkable rainbow sequin sprinkles.
AUGUST
Nestlé Toll House Unicorn Morsels (Nestlé)
The cookie-making staple is now available with pink and blue colored morsels for optimal unicorn appeal.
SEPTEMBER
Hostess Unicorn Cupcakes (Hostess Brand)
A childhood classic gets a magical upgrade with a release that was timed perfectly for back-to-school.
OCTOBER
Swiss Miss Unicorn Marshmallows Hot Cocoa Mix (ConAgra Brands Inc.)
Swiss Miss added pastel colors to its marshmallows, making hot chocolate season extra merry and cheerful for unicorn crazy consumers.
