To meet the growing demand for all-natural foods, Butterball is introducing a new portfolio of products that includes breakfast, lunch and dinner options. The Natural Inspirations line is American Humane Certified, made with no artificial ingredients, minimally processed and are nitrate, nitrite and gluten free – giving families the very best products at every meal.
Expanding the brand’s all-natural offerings, Butterball’s Natural Inspirations line will include:
- NEW Fully Cooked Breakfast Sausage: With 74 percent less fat than cooked pork sausage[1] this all-natural product is minimally processed, has no artificial ingredients and no added hormones or steroids. Available in links and patties.
- NEW Frozen Turkey Burgers: Low calorie, lean white meat turkey burgers are seasoned with sea salt, making them low in sodium.
- NEW Frozen Meatballs: With 30 percent less fat than the leading turkey meatball [2] this product has no artificial ingredients, no added hormones or steroids, and is nitrate, nitrite and gluten free.
- Packaged Lunchmeat: Available in re-sealable packages, this all-natural product has no artificial ingredients, no added hormones or steroids, and is nitrate, nitrite and gluten free. Available in four flavors: Oven Roasted, Maple, Garlic Peppercorn and Herb Roasted.
“Consumers are increasingly searching for fresh and all-natural meal solutions that also provide great taste and a quality products – something they’ve come to expect from Butterball ” says Rebecca Welch, brand manager, fresh, seasonal frozen for Butterball. “By expanding our Natural Inspiration product line we are able to provide breakfast, lunch and dinner options for families that fulfill their need for high quality products without any additives.”
To increase awareness of the new all-natural line, Butterball will be running TV, radio and digital advertising and in-store savings in select regional markets.
