The Kroger Co., America's largest grocer, announced the expansion of its Simple Truth Recycling Program, which offers customers a free and easy way to recycle flexible plastic packaging, to now include all private-label brands — including Private Selection, Kroger Brand, Comforts, Luvsome, Abound and more.
Market growth is largely driven by the increasing awareness about secure packaging, the rising number of counterfeit drugs and related products and growing awareness of brand protection.