Consumer packaged goods companies (CPGs) continue to face major changes across the industry. Ecommerce and digital marketing continue to rise steadily in importance, though physical stores show no signs of going away.

Sixty-two percent of food and drinks manufacturers, suppliers and retailers increased their turnover in 2016, while 58% agree that the industry is in good health at the turn of the new year. 

Developing and maintaining a clear approach to managing brand design within a CPG company can be a tough but decisively productive way to make brand design more efficient. 

It’s not enough today for packaging to merely contain the product inside. Consumers are asking that packaging do so much more: It must excite, inform, create an experience and even save the planet.

Company says the nine-variety soup line features clean, simple and nutritious ingredients, coming in 16.6-oz. non-BPA lined cans.

Crown Royal has added a delicious offering to its family of whiskies with Crown Royal vanilla flavored whisky.

Kraft Heinz's Jell-O brand launches Jell-O Simply Good, a new product line of pudding mixes made with 'real' ingredients such as bananas, cocoa and vanilla bean; gelatin mixes flavored with real fruit juices.

The design takes inspiration from the enchanting SPECIAL.T world, originally created for online and advertising channels, and communicates it through packaging.

Smith Design recently helped relaunch the Green Giant® brand to reconnect with today’s health-minded consumers and their increasing demand for nutritious, time-saving food options that match their on-the-go lifestyles. 

Weight Watchers wanted their new product – the market’s first all-natural water enhancer – to truly stand out in the $1 billion water flavoring category.