The regulatory landscape for environmental claims is becoming increasingly complex and inconsistent in the United States, presenting significant potential legal and reputational risks for brands attempting to market their packaging as environmentally friendly.

The partnership aims to facilitate the industrialization of complex products such as coffee capsules and blister packaging.

The big news for 2025 is the focus of the Product Innovation awards on producers of packaging – one of the hottest areas of sustainability innovation today.

Companies like Digimarc, Wipak, Inovar and Domino are demonstrating how advancements in coding, marking and printing are facilitating recycling efforts, lowering costs for brand managers, making it easier to hire qualified equipment operators, and more.

Sean Bisceglia, CEO of Product Ventures, says the traditional focus group of 25 or 50 people is not sufficient when it comes to deciding whether to pour millions of dollars into launching a new product.

The update emphasizes collaboration among cross-functional stakeholders—such as procurement, R&D, and corporate sustainability—who often have competing priorities like sustainability commitments and cost control. 

With this innovation, packaging producers can use the HEIDELBERG portfolio of flexographic machines to print-apply Solenis’ barrier coatings.

Under Regulation (EU) 2021/2117, which came into force last December, all EU wine producers and suppliers need to provide the most accurate and up-to-date ingredient and nutritional information at retail, a difficulty given the propensity of wine’s ever-changing composition.

Derived from used cooking oil, Braskem's new mass-balanced Bio-Circular Polypropylene (PP) represents a significant step toward a circular economy, helping to displace fossil fuels.

The Bottle Collective was launched in February 2023 as a fiber-based alternative to plastic bottle packaging. The introduction of fiber-based caps to complement the bottles is a significant step for the initiative.