Industrias Licoreras de Guatemala has partnered with award winning branding and packaging design agency Appartement 103 to create the brand identity and packaging design of new premium spiced rum Botran Cobre.
Creating a tangible and functional connection between a beverage brand and its user involves ergonomic research and a haptic design. To brands, this may seem like a minute detail, but the consumer thinks and feels otherwise.
Coding and marking equipment has a tough job: To add a unique printed mark on a product or its packaging for security or tracking. To prevent counterfeiting, manufacturers must outsmart the thieves.
A new, lightweighted glass bottle with unique embossing designed for Cider Lubelski—the most popular Polish cider from brand owner AMBRA S.A.—was created by Ardagh Group and the Spiritus Movens Design Studio in Poland.
Green Giant has launched three limited edition cans that feature the artwork of patients of St Jude Children’s Research Hospital. Smith Design donated design, production and project management services to create these special cans of sweet peas, whole kernel sweet corn and cut green beans with colorful labels that integrate the patients' artwork.
Tzanoukakis was promoted to VP from her role as fulfillment and systems manager. She will lead day-to-day integration of multiple functions, including customer service, purchasing, demand scheduling, inventory and warehousing, in order to enhance on-time delivery and ROI for customers.
The debut of Peet's Baridi Black Nitro canned cold brew brings the draft experience of nitro cold brew on-tap to on-the-go convenience. Nitro elevates the flavor profile of Baridi Blend, its cold brew base, with an infusion of nitrogen from widget technology within the can.
French brand La Cristallerie des Parfums, created in 2015 by Helena Robin, has a loyal following in the ultra-luxury market. Now, the brand is targeting men with a new range encased in sumptuous packaging.
World Packaging Organization (WPO) members, representing 20 countries, will participate in the 100th WPO Board Meeting, scheduled May 1st. The week long event alos includes WPO Working Groups – Education, Marketing and Sustainability – joining to discuss the ongoing projects and propose new actions in the subsequent Board Meeting.