I find myself looking at packaging, even if the item isn’t on my list. I do an overall look just to see if any new packaging has come out. This includes the packaging, the price, the product (especially food, meat, dairy) and most recently, the level of commitment a brand has to the environment. Can I recycle the packaging once the product is gone?
In the face of immense cost pressures and ever-increasing competition, packaging has become a key competitive differentiator and a focus area for CPG companies. A question that is often asked by category managers and procurement leaders is: “Is the business being correctly charged by the supplier?”
Specialty retailer Barneys New York plans to open The High End, a luxury cannabis lifestyle and wellness concept shop. The High End will open in Barneys New York's Beverly Hills flagship store in March, featuring an exclusive partnership with cannabis company Beboe.
The Association has been renamed the International Metal Decorating and Packaging Association (IMDPA) and has expanded its scope to include can manufacturing and metal packaging into its mission of bringing the latest technology and information to the membership.
Your packaging may be more important to your company’s success than you know. In addition to attracting consumers’ attention and protecting your products, it also can have a significant impact on your operating costs.
To celebrate the success of Yves St Laurent's flagship perfume Mon Paris, luxury packaging design studio Appartement 103 created a special limited release "coffret prestige" gift set.
Your company’s brand identity is everything visual about your brand. Make sure your products don’t get left on the shelves in 2019 because of dated, unattractive packaging design.
According to a report by Research and Markets, pharmaceutical packaging accounted for $70.16 billion in 2017 and is expected to reach $149.25 billion by 2026, growing at a CAGR of 8.75 percent during the forecast period.
Pennington Distilling Co. sought to rebrand its popular product and create an entirely new bottle that would attract attention on store shelves, all without disrupting manufacturing production.