Investment in innovation by surface effects specialists continues to bring highly innovative, eye-catching features, which incorporate advanced optical technology, to the world of luxury and brand packaging.
Experiential marketing is key to bringing your brand to life. By exploring dimensions that aren’t possible in standard packaging, you can truly display your brand’s ethos with experiential marketing and packaging.
Trends around the world are moving fast and changing how we live and interact with the world. Brands will need to understand how these trends will impact their ability to do business and find solutions to adjust.
Amazon, Facebook, Nestlé, Pearlfisher, Heineken, Bulletproof, PepsiCo, Shiseido, Mars Wrigley, Microsoft and Superunion, are just some of the brands unveiled as part of the 2020 Pentawards Jury.
Crown Royal is a Canadian blended whisky created from 50 whiskies, each produced in individual warehouses located on the company’s 360-acre site situated along Lake Winnipeg in Gimli, Manitoba, Canada. Crown Royal Distillery has been crafting Canadian whiskies for 80 years.
Supply chains and the solutions used for managing them have become increasingly important as businesses become more global and interconnected. Globalization and digital technologies are changing business, especially as companies look to accelerate growth and expand into new markets.
Also known as the ‘Festival Of Lights’, Diwali is the largest Indian festival and is celebrated all over the globe. The Johnnie Walker team asked Butterfly Cannon to create a giftable and culturally relevant Limited Edition and Travel Exclusive design for its Gold Label Reserve blend.
World Packaging Organisation has announced the 214 winners of the WorldStar Packaging Awards 2020. The judging session was held in Bali in November, during the 2nd WPO Board Meeting of 2019.