World Packaging Organisation has launched the third edition of its Lifetime Achievement in Packaging Award, as part of the WorldStar Award. The aim is to acknowledge and reward excellence in all aspects of packaging science, technology, design and application around the world.
There are several elements to evaluate in order to make smarter package design decisions. The following are critical elements of research that will help you make smarter and more-informed decisions for the future of your brand.
Underground Spirits gin and vodka has been given a fresh new look by drinks design agency Denomination that draws on its Canberra roots and emphasizes the science behind the uniquely smooth spirits. The independent, multi-award-winning vodka and gin distillery wanted to develop its strategic brand positioning, brand identity, packaging and guidelines.
Soleil Mimosa has released new 375 ml canned mimosas. Three varieties include Soleil Mimosa Classic, the tropical Soleil Mimosa Mango and Soleil Mimosa Pineapple.
Avery Dennison Corp. has appointed Pascale Wautelet as the Global Vice President of Research and Development (R&D) for its Label and Graphic Materials group. As Global VP for R&D, Pascale will lead Label and Graphic Materials’ global R&D network, including oversight of its seven regional R&D centers and teams.
Amazon Prime Day kicks off today at 3:00 p.m. ET and is one of the biggest e-commerce days of the year, with sales growing over 60 percent year-over-year since 2016. Prime Day features deep discounts for Amazon Prime members and will generate sales to rival those of the holiday season. Kuebix, creator of a transportation management system that delivers true freight intelligence, takes a look at the impact the event will have on the supply chain.
Summer is prime time for limited edition, seasonal beverages. Refreshed designs, structure changes and styles are normal. This year, consumers are seeing more interactive packaging, as well as a nostalgic look back to one of our Founding Fathers.
The global beverage can market is expected to grow at a CAGR of above 3 percent during 2018-2022, according to a study by Technavio. The need for metal cans is one of the factors driving the growth. Due to the various advantages of metal encasing products, metal packaging is preferred over other packaging types.
Data and insights on what shoppers like helps fuel innovative product designs with strong value propositions, but knowing how shoppers want to receive products is also a critical piece of the story. For example, shoppers are constantly gathering information when it comes to food and beverage packaging and with the rise of smartphones, shoppers are becoming curious about how they can use their phones to get more value out of packaging.