www.packagingstrategies.com/articles/96920-kraft-heinz-reveals-new-glow-in-the-dark-packaging-for-jet-puffed-with-new-camp-smores-glow-in-the-dark-packaging
JET-PUFFED Is Giving Campsites a Glow Up This Summer With New Camp S’mores Glow-in-the-Dark Packaging (Photo: Business Wire)
Kraft Heinz Reveals New Glow-in-the-dark Packaging For JET-PUFFED With New Camp S’mores Glow-in-the-Dark Packaging
June 17, 2022
The new glow-in-the-dark packaging makes it easy to find your bag of marshmallows when the sun sets around the glowing campfire, giving your tastebuds a delicious treat with every bite.
For the launch of new JET-PUFFED Camp S'mores, the brand also created a NEW Star Registry-official JET-PUFFED constellation, JET-PUFFED S'morion. Fans can discover S'morion in the night sky using a custom AR filter or by scanning the QR code on the back of the new Camp S'mores packaging.
