Podcast | Cultivating Sustainable Cannabis Packaging
We talk with the Co-Founders of Sana Packaging about the life cycle of a cannabis package, consumer behavior and how the cannabis industry can implement sustainability as it continues to grow.
In this episode, we talk with Ron Basak-Smith, Co-Founder & CEO, and James Eichner, Co-Founder & CSO, of Sana Packaging — a sustainable packaging brand that designs and develops differentiated, sustainable and compliant cannabis packaging solutions for a circular economy by using 100% plant-based hemp plastic, 100% reclaimed ocean plastic and other sustainable materials.
Ron is a member of Colorado’s Recycle Colorado Council, Denver’s Cannabis Sustainability Work Group, and the Resource Innovation Institute’s Waste Management Work Group. He also sits on the National Cannabis Industry Association’s Packaging & Labeling Committee.
James is a founding member of the WeedWeek Council, sits on California Cannabis Coalition’s Environmental Committee, and has written educational pieces for HEMP Magazine, MG Retailer and more.
Images courtesy of Sana Packaging
“There’s actually a significantly higher willingness to pay for sustainable packaging in the cannabis industry versus other industries. Typically, you’ll find an industry like food and beverage is willing to pay between a 10-20 percent premiums for sustainable packaging. In cannabis, we’ve found that folks are willing to pay upwards of a 200-300 percent premium,” says Eichner.
Images courtesy of Sana Packaging
“Packaging is one of the best ways to differentiate yourself at the retail level, especially when you consider that you can’t pick up, touch or smell most products the way you can at a grocery store.”
Find more information at sanapackaging.com.
