www.packagingstrategies.com/articles/93191-couch-select-lager-introduced-in-cans
couch select lager

Couch Select Lager Introduced in Cans

September 4, 2014

couch select lagerCOUCH SELECT LAGER

Metal/Aluminum

 Hoping to acquaint even more beer lovers with its distinctive brew, Burnside Brewing Co. has launched Couch Select Lager in Rexam 12oz cans. This is the company’s first expansion into single-serve packaging. The brand appreciates cans’ nostalgic appeal and used retro-looking art on the pack. In addition to aesthetics, Burnside Brewing chose to expand into aluminum cans for their other inherent benefits. Cans are lightweight and provide protection from light and oxygen, preserving beer’s freshness. They are durable and portable, often permitted at beaches, golf courses and other outdoor venues that don’t allow glass. Cans are also sustainable, recycled at more than double the rate of any other option. www.rexam.com

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