www.packagingstrategies.com/articles/92996-amigos

Amigos
A new glass bottle is designed to put brand identity directly in front of consumers.
November 6, 2013
Amigos
GLASS
Tequila-flavored beer Amigos has unveiled an embossed bottle produced by Ardagh Glass. The new 330ml bottle is designed to bring the Aztec brand identity directly into consumers’ hands and is expected to further accelerate Amigos’ rate of sale, which is experiencing triple-digit growth in both the on and off trade markets. To capitalize on this, Global Brands has worked with Ardagh to revamp the bottle with embossed Aztec patterning and a 360-degree label.