Consumers Need Nudge Toward Sustainable Packaging

A new GlobalData (globaldata.com) report, "Innovation Scenarios in Sustainable Packaging Materials," reveals that two-thirds of consumers worldwide think that living an ethical or sustainable lifestyle is important to creating a feeling of well-being. This increased focus on environmental impact is creating new opportunities for sustainable packaging material producers.

“Pressure from governments and consumers is forcing companies to better track the environmental impact of their packaging. However, concerns remain over cost, barrier properties and product safety, product functionality, and scalability that must be addressed for sustainable materials to increase their market share," said Mayu Teeven, associate analyst of FMCG at GlobalData.