www.packagingstrategies.com/articles/84425-pirate-rum-goes-for-classy-look
'Pirate' rum goes for classy look
March 1, 2008
A bottle for spiced rum uses sophisticated decoration to achieve a look that’s both edgy and upscale.
The bottle for Kilo Kai rum from Apostrophe Brands features design elements that give the product a subtly “outlaw” feel. The bottle has sprayed amber coloring and a label that mimics the look of grip tape used on skateboards. The logo, designed (along with the rest of the bottle) by Turner Duckworth, has a stylized skull combined with a double-K, evoking the pirate history of Curaçao, the rum’s origin.
The bottle, from Continental Packaging Solutions, uses screen-print decoration to make the logo and product name stand out against the amber walls. Kilo Kai was introduced throughout Illinois this past fall, and will expand to more than a dozen new markets early this year.
Continental Packaging Solutions
888-676-5277;
www.continentalpackagingsolutions.com
Turner Duckworth
415-675-7777;
www.turnerduckworth.com
The bottle for Kilo Kai rum from Apostrophe Brands features design elements that give the product a subtly “outlaw” feel. The bottle has sprayed amber coloring and a label that mimics the look of grip tape used on skateboards. The logo, designed (along with the rest of the bottle) by Turner Duckworth, has a stylized skull combined with a double-K, evoking the pirate history of Curaçao, the rum’s origin.
The bottle, from Continental Packaging Solutions, uses screen-print decoration to make the logo and product name stand out against the amber walls. Kilo Kai was introduced throughout Illinois this past fall, and will expand to more than a dozen new markets early this year.
Continental Packaging Solutions
888-676-5277;
www.continentalpackagingsolutions.com
Turner Duckworth
415-675-7777;
www.turnerduckworth.com
