“Shared Planet” Leads Innova Market Insights’ Top Ten Trends for 2022

Consumers now rank the health of the planet as their number one concern, overtaking personal health which has been the top priority in recent years. In its Top Ten Trends for 2022, Innova Market Insights — a global insight platform for the food and beverage industry — has identified the universal demand for trust in a sustainable future as the biggest driver of consumer behavior in the year ahead. 

A sense of joint responsibility for our shared planet is guiding the choices consumers make and the lifestyles they wish to lead. Innova’s Global Lifestyle & Attitude Survey reveals that, when it comes to food choices, the top two environmental actions people are taking are reducing waste (43% of respondents) and eating in moderation (32%).