Digital Watermarking Technology Optimizes Packaging Line Efficiencies at P&G

So many manufacturers are moving quickly to transition their operations and workforce to digital technology — such as sensors, data, enterprise software — and find efficiencies with the same workforce. Procter & Gamble (P&G) added a digital watermarking solution to a non-primary, flexographic-printed label on Dawn and Fairy branded soap bottles, and the technology produces more supply chain and operational data to be stored within the primary package.

While the primary purpose for this digital watermarking label application is to store enterprise data to be scanned by barcode readers, the white and blue label touting “3X MORE” toward the top of the bottle also provides a clear marketing message in a relatively small amount of real estate.